OysterLabs

A mobile marketing and technology company building one-to-one personal relationships with your audience

New website launching summer, 2013

About

OysterLabs, founded in March of 2012, is a mobile marketing and technology company. We are redefining the way brands build relationships with their audience and strengthen customer loyalty. OysterLabs has built a mobile platform that connects brands to their consumers using messaging tools, social media marketing and custom analytics reporting. Our product offerings maximize your audience participation and enable regular, personalized communication.

At OysterLabs, we view our clients as lifelong partners. Our mission is to ensure that our services have genuine value in growing your brand equity and to achieve the defined goals of our engagement. Our talented teams will proactively and frequently analyze your mobile campaigns. We will work with you to constantly improve the stickiness and interactions with all components of your mobile app and social networks.

Ideas

WHERE DO YOU STAND WITH YOUR MOBILE STRATEGY?

OysterLabs does more than just build great mobile apps. Our experienced team begins with a full analysis of your digital footprint, including your website, social media presence, and online marketing history. Using analytics and research and working with you in full collaboration, we determine the best solution in creating a mobile app for your brand. The app must meet certain criteria to pass the OysterLabs standards, including:

Integrate within your Brand Goals
Seamless User Experience
Amazing Creative
Intense Mobile Engagement
Stickiness Value
Data Flow

Mobile Apps

Our apps are built to be useful, fun and engaging, but also to educate you about your audience. Our teams blend social media integration with the latest mobile framework technology and agile testing methodology to ensure the quality and integrity of your project. We work on developing the ultimate experience for both iOS and Android smartphones and tablets in building your mobile apps.

ANALYTICS

Not only does OysterLabs analytics inform you about your audience, it can actually advise you on how and when to deploy regular, personalized content to your users. The tools we provide help to reduce risk and allow you to make informed decisions. Our analytics dashboard provides the foundation for your mobile actions and ensures a deep understanding of your audience.

Intelligence is the most powerful asset a marketer has to strengthen the bond between your brand and audience. Our analytics tools allow you to drive the behavior of your audience and fully understand acquisition, engagement and realization of your mobile efforts.

COMMUNICATION

MASTER YOUR OWN CONTENT

OysterLabs has built a proprietary communications tool called SmartReach. Using our dashboard, you will have the ability to send custom marketing messages to all app users via push-notifications, Facebook alerts, pop-up screens, and/or email. You can send your users reminders about your brand, information about new products and offers, and upcoming events. And best of all, you will “own” the full database of information from users that have downloaded your app.

REACH EVERYBODY, OR JUST A SELECT FEW

Messages can be delivered to all users or targeted to users who meet predetermined criteria (e.g. female iPhone users who are approaching JFK Airport) using the OysterLabs dashboard.

Distribution

We would all like to believe that if we build a great app, users will come. But unlike the magical cornfields of Iowa, we will need to work hard and smart to attract and retain users. A proper distribution strategy will be key to ensuring adoption.

OysterLabs has deep experience within the online marketing community and is able to leverage distribution from online stores, publishers, and mobile technologies to efficiently reach and market to a target audience. Reliance on paid distribution versus earned distribution typically declines over time due to an increase from insights and the ability to communicate with current users through the OysterLabs’ dashboard.

Agencies

OysterLabs is a leading marketing and technology company enabling agencies and advertisers to enhance their offerings by empowering their clients to build one-to-one, personal relationships with their audiences, through our proprietary marketing platform and custom mobile apps. We offer a flexible model where OysterLabs can serve as your direct partner or simply 'White Label' our work as your own! Your agency can handle creative and OysterLabs can develop your iOS or Android app, or we can manage the entire engagement for you.

With our technology resources, development experience, and management tools, your brand or agency will have all the resources needed to build, maintain, and grow a sustainable mobile ecosystem while being as active or passive in the process as you like.

Contact us

OysterLabs
419 Lafayette Street
New York, NY 10003
Phone: 212.277.8016

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