The Domino’s Pizza App
Let’s face it: picking up the phone and ordering a pizza is just too energy consuming. We want a way to order food that’s easy…and calling a restaurant is just too damn hard. Mary wrote about the On-Demand Delivery trend earlier this week - and now I share one of my favorite examples, the Domino’s Pizza app, which makes ordering effortless.
That’s a lot of Pizza
As of January 2014, the Domino’s Pizza app has over ten million downloads with 2013 digital sales amounting to $1.3 billion. In Q3 last year, digital sales were 40% of Domino’s revenue.
It’s just so simple. The quick process lets you choose your location, customize your order, and checkout. With the addition of “pizza profiles,” you can store your information and recent food order, which makes the process even shorter. If you’re a returning customer, you don’t need more than 30 seconds to order your food. And then there’s the Domino’s tracker, which lets you track the order through the entire delivery process. Pretty cool stuff!
Similar to Starbucks, the Domino’s app is a call-to-action for innovation across the industry. Restaurants need to see the success of the Domino’s app and adapt to the changing tide. Mobile is here; embrace it.